CoinGecko Unveils Refreshed Brand Identity & New Mascots On Its 11th Anniversary
SINGAPORE, April 7, 2025 — CoinGecko, the world’s largest independent cryptocurrency data aggregator, today unveiled a refreshed brand identity and introduced its new mascots, marking a significant milestone on its 11th anniversary. The refresh introduces a friendlier, more future-ready CoinGecko, while reinforcing its commitment to providing accessible, actionable and accurate crypto data for users worldwide.
Featuring a bold new logo, a vibrant color palette, and a clean, approachable design system for both CoinGecko and its decentralized exchange (DEX) aggregator, GeckoTerminal, this update brings a sleek, modern look, that also highlights the connection between the two.
“This brand refresh marks a new chapter for CoinGecko, as we continue building for the decentralized future,” said TM Lee, CEO and co-founder of CoinGecko. “Our community has been with us through every market cycle, and this refresh is for them. We want our brand to feel more relatable, forward-looking, and be a better reflection of the crypto companion we’ve always strived to be on their crypto journey.”
Meet Gekko and Rex
Two new mascots join the CoinGecko family—Gekko and Rex—each bringing their own unique personality to the brand. Gekko is playful, geeky, and always dependable, while Rex is sharp, analytical, and constantly chasing the next alpha. Together, they reflect the curiosity, innovation, and resilience that define the crypto community.
11 Years of Growth
Since its founding in April 2014, CoinGecko has grown from a simple price tracker into a globally recognized platform used by millions. It now tracks over 17,000 cryptocurrencies and NFTs across more than 1,200 exchanges and marketplaces.
Expanding CoinGecko’s reach into the on-chain world, GeckoTerminal provides real-time data from over 1,500 DEXs across more than 200 blockchain networks. With over 6 million tokens tracked today, it stands as one of the most comprehensive DEX aggregators, since its launch in 2022.
Disclaimer: These are the writer’s opinions and should not be considered investment advice. Readers should do their own research.
