What Bear Market? SwissBorg Charges Ahead Amidst Harsh Crypto Conditions 

Last updated: Dec 17, 2022
7 Min Read
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Stating that 2022 has been “less than pleasant” for crypto projects and investors would be an understatement. With many companies and investors unable to withstand the barrage of FUD, liquidation events, collapses, interest rate hikes, and general lack of interest in the crypto market, nobody has escaped the past year completely unscathed.

Warren Buffett once famously stated, “It’s only when the tide goes out that you learn who has been swimming naked”

And if 2022 has shown us anything, it’s who’s been a little too carefree and has undertaken irresponsible money management and business practices.

SwissBorg has been a refreshing exception to these unfortunate instances. This all-in-one crypto wealth management and exchange platform has been one of the most solid exchanges in the world since its launch in 2017 and has long been on our radar as a favourite, even making our list of Top 5 Regulated Exchanges.  

As many crypto companies seem to be “white-knuckling” it through this year, barely holding on, SwissBorg has been building, proving once again just what a resilient and fantastic exchange it is. Over the past 5 years, SwissBorg has been thriving, raising $52 million from 24 thousand investors, and has built one of the strongest communities in crypto. Today, SwissBorg has over 700k verified users and has generated over $150 million in revenue.


In crypto, there is a common mantra that states, “look for who is building in a bear market,” as those are the projects that are most likely to survive and thrive in the long run. SwissBorg is certainly building and recently announced some exciting news.

True Pioneers in Crypto

SwissBorg is no stranger to innovation and disrupting the crypto space, offering exclusive crypto management, investment, and exchange services that cannot be found anywhere else.

In our SwissBorg Review, we mention how using the SwissBorg app feels like having access to a financial advisor and portfolio manager for crypto in the palm of your hand.

Receiving the Mass Adoption Project of the Year award and the Top Swiss Fintech Startups award, SwissBorg is once again making waves in the space.

Bringing Private Equity to the Public

One of the things crypto enthusiasts love about crypto is that it levels the playing field, doing away with much of the exclusivity and elitism that existed within the traditional financial industry. 

SwissBorg shares in this passion and has found a way to bring “Private” equity fundraising to the public. A huge game-changer!

SwissBorg Launchpad Image via SwissBorg

In the equity space, private markets have outperformed their public counterparts by a significant margin, both regarding size and returns. It’s no secret that the most lucrative opportunities are reserved for those with deep pockets and friends in high places.

Accredited investors and institutional circles have always had first dibs on early access to the most promising investment opportunities, leaving retail investors in the dark and excluding the general public.

The segmentation between public and private equity raising is clear: 

  • Private deals that happen pre-IPO represent the most significant allocation of ownership and include the highest value proposition. This has traditionally been reserved for selected circles of invited investors. 
  • Public offerings that occur post-IPO are the earliest investment opportunities for the public and retail investor. This has commonly been used to build more liquidity and increase share/token price, providing a profitable exit for the investors who participated during previous private rounds. 

Doesn’t seem very fair or moral if you ask me.

SwissBorg is changing this outdated model with its Real World Asset Launchpad, where everyday investors can participate fairly in investment rounds. The first investment launched was SwissBorg’s very own Digital Shares, raising $5m across a community of over 6,000 investors. 

An investment Round to Lead the European Markets

SwissBorg recently announced that for the first time, its capital will be available to the public for investment. 

SwissBorg Series A Image via SwissBorg

Along with their community, SwissBorg is raising €24,000,000 for their Series A funding round, allocating:

  • €8,000.000 across European markets 
  • €8.000.000 for Swiss markets
  • €8.000.000 for the U.K markets

From the 13th of Dec 2022, anyone can buy digital shares for as little as 100 CHF and share in the future success of SwissBorg. Apart from benefitting as an early investor, participants can also benefit from dividends, voting rights, and getting the chance to sit at the table of partners. 

Daniel de Lophem, Product Manager at SwissBorg, had this to say regarding the monumental occasion:

“Leveraging the decentralised ledger technology of Web3, we can consolidate the distributed liquidity of diverse retail investors into a single investment entity. As a unified front, we have the strength to shake up the established status quo.”


Equity Raising Meets the Future With Web3.0

From immutable financial records to DeFi, crypto and blockchain are fundamentally changing everything from finance and investing to the internet and social media, creating a brighter future for the internet and humanity.

Through blockchain and innovations such as NFTs, blockchain has the potential to unlock and free the trapped value of tangible and non-quantified assets. In fact, many prominent investors and thought leaders believe it is only a matter of time before every asset class, financial instrument, contract, and even property will be captured, traded, and stored on the blockchain.

By combining real world assets and web3, SwissBorg is breaking down the high barriers to entry and removing the current technological limitations that currently exist in capital markets to provide a new framework for wealth creation and distribution.

SwissBorg’s newly released Multi-Asset Launchpad brings true ownership of capital back into the hands of individuals, empowering every day community members to have access to exclusive investment opportunities that were never attainable before on a simple and transparent platform. Soon, gone will be the days of shady back-room handshake deals, misappropriation of funds, and the favouritism/elitism that torments the capital markets.

Investing can be complicated, especially when trying to get involved in pre-ICO/IDO fundraising rounds and getting approved on a first-come-first-served whitelist basis. SwissBorg is known for its user-friendly platform and making crypto investing as easy as possible; they are leveraging the same user-friendly interface they are known for and creating the most accessible, interoperable asset distribution platform between DeFi and real world assets.

Through the SwissBorg Launchpad, users will be able to invest in the following asset types:

  • ICO - Utility Token Sale
  • NFT / Early Product
  • STO - Equity/Bond Sale
  • Asset Tokenisation - Real Estate etc...

The future certainly looks bright for SwissBorg. I, for one, will be keeping a close eye on this exciting launchpad. 

Tayler McCracken

Providing financial education to those who need it most has always been a passion of mine. While working as a Financial Advisor, I had my eyes opened to the world of crypto and its potential to help make the world a better place. I believe that blockchain technology can build a brighter future and am excited to be part of it. 



Twitter: https://twitter.com/TaylerTBM
Linkedin: https://www.linkedin.com/in/tayler-m-437293124/

Disclaimer: These are the writer’s opinions and should not be considered investment advice. Readers should do their own research.

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